Some of the most successful action game franchises started out on PC. Just look at Battlefield and Call of Duty. Both started out on PC and are now some of the biggest multi-platform franchises.
Infinity Ward and Activision launched WWII shooter Call of Duty in 2003 on PC, but it wasn't until the Xbox 360 port of the sequel in 2005 that the world seemed to sit up and take notice. Similarly, Battlefield 4 was used as an example of what the new generation PS4 and Xbox One were capable of, yet the series began back in 2002 with Battlefield 1942.
Of course since the early part of the 21st century PC graphical grunt has increased exponentially, giving rise to not only great gameplay, but stunning visuals to match. You'll also often find that the PC versions of multi-platform titles benefit from added effects – Batman: Arkham City, Tomb Raider and Mirror's Edge are examples of titles which look way better on PC.
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